Product Requirements Document (PRD)

Pixel Graphics — Design & Print Solution

Document status: Draft v1.0

Product: Pixel Graphics Studio website

Primary business: Commercial design and print production

Primary location: Dhaleshwar, Agartala, Tripura 799007

1. Product overview

Pixel Graphics is a conversion-focused studio website for a local commercial print business. The UI positions the studio as a fast, technically capable print-production partner while making it easy to request quotes, send artwork, review capabilities, and contact the production desk.

The experience combines a dark print-shop aesthetic with CMYK-inspired accents, tactile cards, production specifications, portfolio proof, and direct WhatsApp/email actions.

2. Goals

• Generate qualified quote and inquiry requests.
• Clearly communicate the breadth of print services.
• Build trust through technical specifications and production examples.
• Make WhatsApp and email the fastest paths to conversion.
• Showcase finished work and production quality.
• Support mobile users while preserving a dense, professional desktop experience.
• Establish a reusable visual system for future order/proof workflows.

3. Non-goals

• Full ecommerce checkout in the current marketing site.
• Online payment processing.
• Automated production scheduling.
• Automated price calculation for every service.
• Customer account management unless introduced in a future phase.

4. Target users

Local business owners

Need signage, stationery, cards, marketing material, and quick turnaround.

Event and institutional coordinators

Need banners, certificates, IDs, merchandise, awards, and event collateral.

Corporate marketing teams

Need repeatable branded stationery, fleet graphics, apparel, promotional products, and bulk print.

Creative/design professionals

Need production-ready output, material choices, proofs, and reliable print fidelity.

5. Primary user journeys

1. 1. **Discover → service → inquiry**

- Land on hero.

- Scan service categories.

- Open a relevant service.

- Send WhatsApp inquiry or request a quote.

1. 2. **Portfolio → proof → inquiry**

- Review production portfolio.

- Inspect material/specification details.

- Contact studio with a similar requirement.

1. 3. **Specification-led buyer**

- Review DPI, GSM, substrate, finishing, and turnaround claims.

- Compare relevant services.

- Request a detailed quote.

1. 4. **Direct-contact buyer**

- Tap WhatsApp or email.

- Share dimensions, quantity, and artwork.

- Receive estimate/proof from the production desk.

6. Information architecture

• Home

- Hero / value proposition

- Services

- Production specifications

- Portfolio

- Contact / inquiry

• Services

- Flex & banners

- Visiting cards & letterheads

- ID/PVC cards

- Envelopes, pamphlets & posters

- Mementos, badges & tags

- Bill books & book printing

- Certificates & diaries

- Vinyl & one-way vision

- T-shirt & fabric printing

- Mugs, pens & corporate gifts

• Portfolio

- Banners & flex

- Cards & stationery

- Custom merchandise

- Vinyl & fleet

• Contact

- WhatsApp

- Email

- Location

- Inquiry form

7. Functional requirements

FR-01 Navigation

The site shall provide persistent navigation to Services, Our Works, Specs, and Contact.

FR-02 Quote CTA

A prominent quote action shall open an email composition addressed to the studio.

FR-03 WhatsApp CTA

A prominent WhatsApp action shall open a direct conversation with the studio number.

FR-04 Service catalogue

Each service shall expose:

• service name
• short description
• key production specifications
• material/finish tags
• inquiry CTA

FR-05 Portfolio

Portfolio cards shall communicate:

• project type
• application
• material/process
• dimensions or quantity where useful
• production/verification indicator

FR-06 Inquiry form

The contact form shall collect:

• full name / organization
• phone / WhatsApp
• required service
• dimensions
• quantity
• notes
• optional artwork/proof workflow in a future release

FR-07 Responsive UI

The experience shall adapt to mobile, tablet, and desktop layouts.

FR-08 Accessibility

Interactive controls shall have visible focus states, semantic labels, readable contrast, and keyboard access.

8. Content requirements

The website should communicate:

• fast/same-day flex priority where operationally true
• high-resolution print capability
• production location
• service breadth
• material/finish expertise
• direct human contact
• proof-oriented workflow

Claims such as turnaround, DPI, or material availability must remain editable so operations can update them without redesigning the site.

9. Design requirements

• Deep forest-green visual base.
• Vivid process-magenta primary CTA.
• Electric yellow secondary accent.
• Copper/orange tactile accent.
• Outfit for display/headlines.
• Hanken Grotesk for body text.
• Space Grotesk for technical labels.
• Rounded cards and capsule tags.
• Layered surfaces and subtle glow/elevation.
• CMYK/print-registration motifs used as supporting decoration, not essential content.

10. Success metrics

• Quote CTA click-through rate.
• WhatsApp click-through rate.
• Inquiry-form completion rate.
• Service-card engagement.
• Portfolio engagement.
• Mobile conversion rate.
• Qualified inquiries per week.
• Inquiry-to-order conversion rate.

11. Acceptance criteria

The MVP is complete when:

• All primary services are represented.
• Contact routes work.
• Portfolio content renders correctly.
• Mobile and desktop layouts are usable.
• Key claims are editable.
• Forms have validation and success/error states.
• Accessibility checks pass for keyboard navigation and core contrast.
• Analytics can measure CTA and form conversions.

12. Future roadmap

Phase 2

• File upload for artwork.
• Automated quote request tracking.
• Proof approval flow.
• Customer order status.

Phase 3

• Pricing rules engine.
• Customer dashboard.
• Online payments.
• Repeat-order templates.
• Production status: Design Ready → Proof Approved → In Press → Dispatched.